Last Friday, a team of LaBella’s architects and interior designers participated in Product Runway, an architecturally-inspired fashion show opening the evening at Fashion Week of Rochester’s Runway to Rochester. Hosted by the local AIA Rochester and IIDANY Rochester City Center, Product Runway featured 12 teams of local architects and interior designers each tasked with creating a couture garment based on iconic Rochester architecture. As an added challenge, each team was required to use 80% building finish materials in the construction of their garments. This partnership was in celebration of AIA’s Centennial year, the interior design community and Fashion Week’s tenth year.
Lindsay Davis, Jessica Beavers, Barbara Burke, Michelle Coady, Robyn Hadfield, Caitlin Keyes, Stephanie Sartori, Stacy Welch, and Anne Weis worked tirelessly over the last six months to design and fabricate a garment inspired by the Metropolitan building. Subtly demanding the attention of the Rochester area, the Metropolitan Building is a soaring tower at 392 feet and is easily distinguished by its “white fins” and outward curves at the base. Sleek, beautiful, and timeless, the stunningly simple and elegant design has clean lines that were effortlessly reflected in the garment.
The design of the dress incorporated products from both Bentley Mills (a carpet and luxury vinyl tile manufacturer) and Wolf Gordon (an upholstery and wallcovering manufacturer). The combination of carpet without backing, vinyl wallcoverings, wood veneers and a variety of upholstery both informed the design and showed off the products for what they truly were. The garment used materials that mirrored the building’s elegant structure with its simple flare out, lines characterizing the fins and metal detailing, and colors that highlighted the raw forms of the building. A whimsical headpiece mimicked the Metropolitan’s interior sculpture and the fun, vibrant energy of the rebirth of Rochester. The design perfectly captured the spirit of the Metropolitan Building by creating an upscale garment that incorporated downtown energy and embodied the Rochester city center.
Interior Designer Robyn Hadfield brought the dress to life as the team’s model the night of the event and represented LaBella in high style. Also featured in another show last Friday was Director of Architecture and 2020 President Jeff Roloson, who modeled menswear,
Congratulations to the team and all involved in the fantastic show! Interested in seeing the garment? Make sure to stop by the main lobby during your next trip to the Rochester office or save the date for an event hosted by AIA Rochester and IIDANY Rochester City Center on November 16th at the Metropolitan building where all 12 garments will be on display.