
LaBella’s Public Venues Studio Leader Cristian Petschen will be part of the dynamic discussions at Soccerex Europe 2025, set to take place May 19-21, 2025, in Amsterdam, the Netherlands.
This year’s event returns to the iconic Johan Cruijff ArenA—host to Champions League finals and UEFA Euro 2000—and will feature top-tier speakers, forward-thinking insights into football’s evolving landscape, and valuable networking opportunities with key industry stakeholders.
On Tuesday, May 20 at 12:30 p.m., Christian will participate in a panel discussion titled “Stadiums as a Community Hub: Unlocking Year-Round Value for Clubs, Cities, and Fans.” This session will explore how modern stadiums can generate year-round revenue and contribute to urban revitalization through mixed-use design, sustainability initiatives, and community integration.
Cristian will be joined by fellow panelists Amanda Moura Pietrzak (Legia Ladies), Peter Marlette (Buffalo Pro Soccer), and Darío Sala (SPH/Sports Performance Hub), with Cecilia Lagos (ESPN) moderating.
Learn more about the conference here