Right This Way: The Importance of Wayfinding and Environmental Graphics for Your District Campus
Arkport Central Schools
In the case of educational facilities, the use of branding in architecture appeals to the sense of pride of the students and staff. It helps the users feel more connected to their surroundings while enabling a sense of community.
The design team on the Arkport Central Schools 2019 CIP used environmental graphics to denote the function of spaces in the historic portion of the building. Existing structural glazed tile pilasters were reimagined as a display surface for Arkport’s Bluejay mascot branding. The pilasters in the corridor spaces changed from a neutral color to blue as a signal to the occupants that they were approaching the new Gym and Fitness Center.